By pressing the bladder he simulated the menstrual flow. Unfortunately he began to smell foul and his clothes were often stained with blood. His neighbours soon noticed this. It was clear to them that Muruga was either ill or perverted. She left him and went to live with her mother. He knew why he was going through all this. During his research he had learned that only ten totwenty percent of all girls and women in India have access to proper menstrual hygiene products.
This was no longer just about helping his wife. Muruga was on mission: to produce low-cost sanitary pads for all the girls and women in his country. Another solution born from a previous function: this cotton-acrylic blend was used for WWI bandages, and went on to be showcased as a revolutionary way to deal with periods. First sold in , the same year women got the right to vote, the s started to say goodbye to poor protection and dangerously unsanitary methods.
In , a company called Stayfree were the first to put out a sanitary pad with an adhesive strip, so that it could stick to underwear without any fuss. Before this, menstrual belts or pins were used to keep pads in place, which either meant a whole lot of unappealing discomfort or a whole lot of hassle. Inserted like a tampon, it sits slightly lower and creates a vacuum seal that achieves minimal chance of leakage and optimum comfort.
Not only are menstrual cups a step above for convenience and function — they save money and the environment. A reusable silicone cup, which requires one purchase and can be cleaned after each use, eradicates these shocking figures.
So, have we reached a peak in menstrual revolutions? Today, convenience is at the heart of sanitary care. Tampons were advertised for married women only, as people thought they women could lose their virginity if they inserted one.
They also had a medical use before they went commercial. Stayfree puts out the first pads with an adhesive strip, which was a game-changer, and put an end to menstrual belts. These developments in menstrual products went hand-in-hand with the scientific and technological progress of the times. New Freedom, a Stayfree competitor, releases maxipads Stayfree had introduced them in Rely tampons go on the market.
It's a thickening agent, so the tampons were super-absorbent. They turned out to be problematic because these synthetic components pretty much served as a petri dish. While repping Tampax , Courtney Cox is the first person to say "period" in a commercial. Monica Geller would be proud! Women can start to skip their periods thanks to Lybrel, the first FDA-approved continuous birth control pill. Reusable menstrual cups experience a surge in popularity. The disposable sanitary napkin was a high-tech invention inspired, incidentally, by military products that changed the way women dealt with menstruation.
It quickly became clear that giving Kotex sanitary napkins name recognition would be vital to selling the product, and the company launched a game-changing advertising campaign that helped to shape how menstruation—and women—were seen in the s.
In , Mandziuk published a study of the s ad campaign promoting Kotex sanitary napkins, focusing on advertisements that appeared in Good Housekeeping. For their time and place, the advertisements are almost shockingly explicit—although, like many modern ads for menstrual products, they never explicitly state their use.
Another ad shows two women in an office environment. Advertising for Kotex sanitary napkins framed menstruation as something that could—and should—be concealed. Though some Kotex sanitary napkin advertisements show women in real working environments, throughout the s, the advertising increasingly moved away from being about the real working women who might benefit most from the product and more into the sphere of an ideal. This presented women with a catch, she says: While Kotex did make the lives of s women who could afford to buy the pads better, its ads framed menstruation as a handicap that required fixing rather than a natural process.
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