Podcasting why

As a brand, make sure to put your key persona behind the microphone for the most engaged and organic result. Moreover, podcasts offer a way to communicate with local audiences in their language- literally. While a branded podcast may seem like a larger investment for some, fear not, there are other ways to approach the media: podvertising. Podvertising: Podcast advertising. Podcast directories: Apps or online platforms where podcasts are listed and available to be listened to.

Podcasting platforms: Digital platforms where podcasts are produced or uploaded or both. Spoken banner: A kind of podcast advertising where a message from the advertiser is read out loud. Read-in advertising: Unlike the spoken banner, this is a kind of podcast advertising where the ad is integrated as content communicated directly by the podcast host. Branded podcast: A podcast produced by a brand with the aim to engage listeners in their universe through storytelling. Podvertising Partnering up with an already existing podcast is like partnering up with another brand.

This has to be done strategically when selecting a program and moving forward with the sponsorship process. A podvertising sponsorship can take many forms but the most common one is a direct response ad, with a specific promotion that easily can be tracked through the point of sale.

A direct-response ad can thereafter be evaluated to make sure that the brand gets their wanted ROI. Selectivity: A podcast is carefully selected through a conscious choice by the listener Buying Power: The podcast audience is typically in the higher income brackets and is in a close relationship with the host — that have influential recommendation power Long-lasting Endorsement: The nature of podcasts allows the advertisement to stay on the episode permanently.

Which means that the podvertisment can be downloaded in 2 years and still have an impact Spacious: Visual mediums are crammed these days and everyone is there. But there is still room to fill in the audible space A word of advice:. Usually, the podcast host is an official persona who works hard and gradually gain his or her follower base.

The relationship between a listener and the podcast host is often perceived as intimate as the audience relates directly to the authority. Listeners form relationships with the host as they often feel that they are being spoken to directly. The host gains a position of high trust, influencing his or her listeners which is why utilizing the host-voiced advertising, is so efficient.

The Brocantist. Q: How do you work with sponsorships and advertisements in your podcast? Is it relevant to my community? If the right partner happens to knock on my door one day, we will certainly have a discussion about my positioning, my tone of voice, and the values I believe in.

And even if there is no obligation for me at the moment to have a sponsor, I have my secret wishlist ready. Q: Which factors do you consider when entering a collaboration? Transparency, transparency, transparency. If we work together, I need to trust you and you need to trust me. Regarding the topics, I would be happy to promote: any brand in circular economy or sharing economy. Any innovation that would help to move to a more sustainable and more ethical world.

Any partner, willing to move forward really. What are your motivations for doing that? I used to work in Advertising and I know the target group is the key. So, as long as my community can use the information given by the brand, I am happy. Like this, you can reach your target audience, who is interested in your content. This is how a new target market can be developed. The new potential audience will be listening to you and will be interested in your products.

Podcasts are generally on a specific topic. A business can use podcasts to discuss its products, and in that way, it can target a specific audience. For example, Sephora, a beauty cosmetics brand, partnered with Girlboss Radio to create a podcast on a line of lipsticks and women. It was done to encourage other female leaders. This Podcast is a very good example of how the brand has used Podcasts for its content marketing and targeted a niche segment, female leaders, with their strategy.

Source: Apple Podcasts. Most of the Podcasts sound like a conversation. Most people listen to podcasts while driving, running, or walking. Also, a lot of people listen to the Podcast when they are alone. Podcasts have conversations, stories and experiences which make you familiar with them. That is why Podcasts can develop deeper connections with their audience.

After knowing so much about digital marketing podcast, it is clear that they are versatile. In order to remain fresh and constant with the audience, a digital marketing podcast often includes new topics and themes.

They can be started with topics like sports, health, stories, reviews, news, etc. Moreover, Podcasts can be converted into blogs and vice versa. Videos can also be converted into podcasts. Every Podcast can be shared on social media channels to reach different segments of audiences to turn them into customers.

There are Podcast platforms where Podcasts are hosted just like platforms for videos and pictures. Some of the successful and renowned Podcast platforms are:. Podcasts are generally classified into 4 different formats, including Pre-roll ads, Mid-roll ads, Outro ads and Native ads. Source: Webfx.

Looking for the best Podcasts? Here is the list of some popular podcasts of all the time :. These are some famous Indian Podcasts :. To sum up, a digital marketing podcast is not the only way to survive the market, but they can surely help you to have the edge over your competitors.

It opens the door for you to educate and inform your target audience. It is an excellent opportunity for the brands to influence and advertise their products and services.

Despite that, one has to take care of the podcast tone and have basic technical knowledge before considering Podcasts for the digital marketing strategy, and You are good to go! Part of the low-effort, multi-tasking richness of podcasts is due to how mobile-friendly this medium is.

As I mentioned, I enjoy listening to my favorite podcasts during my commute, through my smartphone. As we increasingly choose mobile devices over other technologies, adopting mobile-friendly content types is important.

There were 48 million weekly podcast listeners in , according to Statista data. This audience is expected to grow to million by This is a big turning point for podcasts and an important time period for marketers looking to begin creating a podcast. Now is the time to get started, since more businesses are going to begin creating this content and developing their audiences.

Getting into the podcast game now will allow you to beat the crowd and begin developing an audience before the heavier competition sets in. Developing a podcast audience ahead of the competition is incredibly important because listeners are loyal to their favorite programs. They establish relationships with the host s and want to check back each time there is a new podcast episode. If you can establish a strong audience before the podcast boom, it will be hard for your competitors to attract those listeners to their own shows.

This loyalty also translates to other marketing channels. When the podcast is over, audiences will turn to channels like social media to continue the conversations and interact with each other and your business. One of the reasons that podcasts are so engaging and foster such loyal audiences is because they are very interactive. This helps pull listeners into the show and makes consuming the content feel more like an interactive experience, rather than simply listening to audio.

This interactivity helps solidify that connection with audiences. Very few content types offer this level of brand-customer interaction.