Fans and players alike felt like they could trust him and rely on him. If you were a Yankee player or fan, no matter how many times Jeter struck out, or no matter how many errors he made during a game or a season, when there was a big game situation, and the game was on the line, you felt better about your chances of winning if Jeter was out there.
He never came across as arrogant, or over confident. He never appeared uncertain or unsure of himself. Jeter helped make the Yankees the team that was always considered a threat to make it to the playoffs and win the World Series. Jeter created a role model status that was subject in many studies. One study done by M. Hyman and J. Sierra for the journal Young consumers showed that Jeter was identified as a role model. Because Jeter was identified as a role model people were more likely to form a brand loyalty to brands Jeter associated with like Gatorade and Nike p.
Another study done by T Pawlowski and F Mutter for the Sports Management Review Journal found that there are connections between strong role models and participation in sports by children. Sports with well defined leaders or role models like Jeter have a higher participation amongst young children and are more likely to keep those children playing the sport p.
These endorsements along with other big endorsements like Gatorade and Gillette allowed Jeter to provide an image to the public that was recognized as positive. Jeter being mixed also allowed for advertisements done by companies to make appeals to two different races p. Jeter showed his positive image through character on the field by never getting ejected, showing kindness to fans, players, and umpires.
Jeter also created his own foundation to help inner city kids called Turn 2 Foundation. The reason all of this created a good public image was because Jeter never did wrong, he never was in the media because of negative things. Paired along with this people want to like the athletes who are always in the wrong or on sport center, but they also want to follow and admire the athletes who keep their heads low and just play the game to their best abilities.
For example if you compare Jeter to the likes of Michael Jordan the face of basketball you will see that morally Jeter was better. Jordan battled problems with gambling that plagued his image while Jeter never had any problems like that.
If you compare Jeter to Tiger Woods the face of golf for a while until a nasty divorce with his wife, who showed, he had a large problem with cheating on his wife you see Jeter did not display any infidelity type behavior. Then Jeter can also be compared to Peyton Manning the face of football to see that Jeter is considered a face because of the common characteristics of both Manning and Jeter. Jeter and Manning have never had any off the field issues, both hold very large amounts of endorsements, and are at the top of their sports at their position.
Some may say that not every one is perfect, which is true. Another big comparison of two similar players at one point is with Jeter and Alex Rodriguez. Rodriguez was supposed to be the best player ever but use of steroids and a very large negative public image tanked his career. While Jeter, who was his teammate, avoided all the things Rodriguez used to become famous and played out a very successful career while fines, suspensions, and injuries plagued Rodriguez.
The recent retirement of Derek Jeter spurred the conversation of where Jeter fits in history. After speculating the large impact that Jeter has had on Baseball and sports in general I have found myself wondering where baseball would be without him. His parents encouraged achievement and excellence but were always supportive and allowed time for fun- provided Derek was done with all of his homework.
His parents instilled in him strong morals and values, even having him sign annual contracts in high school where he would pledge to maintain certain standards of respectful behavior. That integrity is reflected in how Jeter handled himself in professional baseball. Never one to disrespect other players, teams or the press, Jeter maintained his principles even when peers were engaging in illegal substance use.
But Jeter played the game right, how it's supposed to be played. He's a role model and a leader. For that, he deserves respect -- even from a Red Sox fan. Jason Fell is director of native content for Entrepreneur, managing the Entrepreneur Partner Studio , which creates dynamic and compelling content for our partners.
He previously served as Entrepreneur. Gordon Tredgold. Arjun Buxi. Drew McLellan. Emily Rella. Mitch Rankin. Tony Tran. Skip to content Profile Avatar. Subscribe to Entrepreneur. Magazine Subscriptions. By Jason Fell September 25, Mark Brown Getty Images.
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