The crypto exchange giant will pay more than 30 million euros to put its brand on Lazio shirts in a three year partnership, the Serie A club said. Lazio's shirt sponsorship deal with Binance followed similar partnerships between other Serie A clubs and crypto asset firms, including Inter Milan 's accord with Chiliz and Roma 's agreement with Zytara Labs. It also marks the debut of Binance's own fan token platform, which enables supporters to buy digital coins of their side and participate in polls hosted by the club or receive rewards and promotions, the cryptocurrency exchange said in a statement on its website.
Lazio have been without a front-of-shirt sponsor since summer , having ended their deal with betting brand Marathonbet after a year, following a government-led blanket ban on gambling advertising throughout Italy, which came into effect in July The company later opened a separate entity called Binance. US in order to comply with US laws. The Financial Times has also noted that Binance has no formal headquarters and uses affiliates in different jurisdictions to access the conventional financial banking system.
Additionally, Torino consolidated their relationship with F. It's quite the lucrative deal for Atalanta, who also advertise Automha on the sleeves of their shirts and Gewiss on the back. The logos draw attention away from the actual beauty of the shirt, and instead we are often sucked into staring at the prominent writing in the centre.
Perhaps what is most exciting for Rossoneri fans, however, is that this new deal actually saw the club agree to take on other principal partners as well, meaning greater revenue down the line. Whether it be with the black and blue strips, or the white changed kits, the Pirelli logo just doesn't ever really seem to be out of place on the Inter shirt.
Let's just enjoy it while we can, eh? The colours of the logo have often complimented the jersey, making it one of the most appealing tops to purchase in European football. Wait, what? Well, it may come as a shock to see them so high up this list, but their sponsor just so happens to be the owner of the club - Mapei. The stadium was also controversially renamed the Mapei Stadium back in , but their budget has been steadily increasing in more recent times, resulting in better investments and a better chance of holding onto their star players.
Fiorentina now? Yep, and you may be able to guess why this is the case.
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